DCInvitation

The Academy of Marketing Special Interest Group on the Marketing of Higher Education and the Eötvös Loránd University, Hungary, (the largest university in Budapest) are organising the second international symposium relating to the issues of marketing tertiary education. It was held in Cyprus in 2006.

The aim of this event is to bring together professionals and academics to exchange ideas on issues of current concern on higher education marketing, and in particular its implications on the nature of higher education. The symposium will provide a forum for the practitioners and academics. The symposium will commence on the evening of 4th April and papers will be presented on the 5th and 6th in 2007. For practical reasons, the conference attendance will be limited to about 100 participants.

After the very successful first marketing conference which took place in Cyprus, the second conference. The second conference retains it general theme of the marketing of higher education within that is especially looking at the ’marketing ethics and financing of higher education’. We are fortunate to have to world experts on these subjects to give keynote speeches:

 

Prof. Nicholas Barr of the London School of Economics

Prof. Pat Murphy of the University of Notre Dame

 

It is hoped that a special issue of a UK Journal will be commissioned for papers from the event.

 


DCTopics of the Conference

 

* Marketing ethics

Prof. Pat Murphy of the University of Notre Dame

 

* Financing of higher education

Prof. Nicholas Barr of the London School of Economics

 

 


DCScientific Programme

 

Wednesday, 4 April 2007

18.00 – 20.00 Registration and Welcome Cocktail

 

Thursday, 5 April 2007 – The Day of Financing and Marketing

9.00 – 9.30 Welcome Speeches

Ferenc Hudecz, Rector, Eötvös Loránd University, Hungary

Paul Gibbs, Middlesex University, UK
9.30 – 10.30 Financing Higher Education to Promote Quality and Access: What Ways Forward for Europe?

Keynote Speech

Nicholas Barr, Professor, London School of Economics, UK
10.30 – 11.00 Discussion, Q&A
11.00 – 11.20 Coffee Break
11.20 – 11.40 Value Co-creation and Co-financing in Higher Education

József Berács, Professor, Corvinus University of Budapest, Hungary
11.40 – 11.45 Discussion, Q&A
11.45 – 12.05 From Conventions to Conviction: The Role and Value of UK Higher Education Exhibitions

Dan Bennett and Faye Brown, University of Brighton, UK
12.05 – 12.10 Discussion, Q&A
12.10.– 12.30 Marketing of Sandwich Course Degrees: New Challenges Arising from Widening Participation in Higher Education

Roger Bennett, Director, Centre for Research in Marketing at London Metropolitan University, UK

Lynne Eagle, Professor, Middlesex University, UK

Wendy Mousley and Rehnuma Ali-Choudhury, Research Assistants, Centre for Research in Marketing at London Metropolitan University, UK
12.30 – 12.35 Discussion, Q&A
12.35 – 12.55 Effect of the Hungarian Student Loan System on Enrolment and on the Financing of Higher Education System

Mózes Székely, Director, Eötvös Loránd University

Gyula Gilly, NV Property Development Inc.
12.55 – 13.00 Discussion, Q&A
13.00 – 14.00 Lunch Break
 

14.00 – 14.20

 Marketing to Prospective Students at Higher Educations: Information Needs and Source Preferences

J. Bonnema and DLR van der Waldt, Department of Marketing and Communication Management, University of Pretoria, South Africa
14.20 – 14.25 Discussion, Q&A
14.25 – 14.45 Facilitating Innovations in Higher Education in Emerging Markets

Olga Saginova, Dean, Plekhanov Graduate School, Plekhanov Russian Academy of Economics, Russia

Vladimir Belyansky, Vice Rector, Plekhanov Graduate School, Plekhanov Russian Academy of Economics, Russia
14.45 – 14.50 Discussion, Q&A
14.50 – 15.10 A New Marketing Mix – The 7Ps of the MBA Market
Jonathan Ivy, University of Central England, Business School, UK
15.10 – 15.15 Discussion, Q&A
15.15 – 15.35 Quality Improvement in Marketing Programs

Corneliu Munteanu, Tudor Jijie, Oana Anton
Alexandru Ioan Cuza University at Iasi, Romania
15.35 – 15.40 Discussion, Q&A
15.40 – 16.00 Efficiency of Public Higher Education Institutions in Taiwan: An Examination of Change in Funding Mechanism

Sheng-Ju Chan, Hsin-Hsiang Lee, Wan-Chun Jhang

Graduate Institute of Educational Administration and Policy Development, NCYU, Taiwan
16.00 – 16.05 Discussion, Q&A
16.05 – 16.30 Coffee Break
16.30 – 16.50 Maintaining Friendships among Competing Colleges in Taiwan through Market Segmentation and Positioning

Hsuanfu Ho, Assistant Professor, National Chiayi University, Taiwan

Hsuanlian Liu, AMBA Administrative Specialist, National Chengchi University, Taiwan

Hungchun Lin, Master Program Student, National Chiayi University, Taiwan
16.50 – 16.55 Discussion, Q&A
16.55 – 17.15 New Strategies in Positioning an Austrian School of Management – An Analysis of the Corporate Identity

Daniela Payer and Margit Raich, Innsbruck University School of Management, Austria
17.15 – 17.20 Discussion, Q&A
17.20 – 17.40 The Ethical Questions of Marketing in Higher Education in Hungary

Gabriella Kuráth and Rita Győrmárton

Head of Marketing Department, external relations officer, University of Pécs, Hungary
17.45 – 17.50 Discussion, Q&A
17.50 – 18.10 Building the Community of Alumni! Does the End Justify the Means?

Balázs Révész and Péter Szakál, Márta Görög, University of Szeged, Hungary
18.10 – 18.15 Discussion, Q&A
18.15 – 18.35 Quality Issues in the Higher Education

Balázs Siklós, assistant researcher, University of Debrecen Faculty of Economics and Business Administration, Hungary
18.35 – 18.40 Discussion, Q&A
19.00 – 21.00 Banquet on a boat

 

Friday, 6 April 2007 – The Day of Marketing Ethics

9.00 – 10.00 The Ethics of Marketing Higher Education

Keynote Speech

Patrick Murphy, Professor, University of Notre Dame, USA
10.00 – 10.30 Discussion, Q&A
10.30 – 10.50 Coffee Break
10.50 – 11.10 Skills, Knowledge Wisdom; What are the Issues for Good Higher Education Marketing?
Paul Gibbs, Middlesex University, UK
11.10 – 11.15 Discussion, Q&A
11.15 – 11.35 The Rise of the Marketing Machine: The Growth of AACSB International on Higher Education

Anthony Lowrie, Edgewood College, Madison Wisconsin, USA
11.35 – 11.40 Discussion, Q&A
11.40 – 12.00 “Self-Brand Management” Supports Personal Development Planning – An Ethical Contribution of Marketing to Higher Education

Irini Rigopoulou, Athens University of Economics and Business, Greece
12.00 – 12.05 Discussion, Q&A
12.05 – 12.25 Higher Education Rankings as Marketing-factors and Media Products

György Fábri, research leader, UnivPress Higher Education Research Workshop
12.25 – 12.30 Discussion, Q&A
12.30 – 12.50 Measuring Market Orientation in Higher Education:
A Pilot of the MO Inventory

Jane Hemsley-Brown, University of Surrey, UK

Izhar Oplatka, Ben Gurion University, Israel
12.50 – 12.55 Discussion, Q&A
12.55 – 14.00 Lunch Break
14.00 – 14.20
Building Partnerships – A Key to Success for HE Community and Local Authorities
Isabela Dus, Wroclaw University of Technology, Poland
14.20 – 14.25 Discussion, Q&A
14.25 – 14.45 Internationalisation as a Strategy in Marketing of Higher Education

Katarzyna Frankowicz, Conference of Rectors of Academic Schools in Poland
14.45 – 14.50 Discussion, Q&A
14.50 – 15.10 Analysing Critical Incidents in Higher Education Services

Roediger Voss, University of Education Ludwigsburg, Institute for Educational Management, Germany

Thorsten Gruber, The University of Manchester, Manchester Business School, UK

Alexander Reppel, School of Management, Royal Holloway, University of London, UK
15.10 – 15.15 Discussion, Q&A
15.15 – 15.35 The Factors Effect Women Professors’ Performance in Taiwan

Wei-Ju Chen, Sheng-Yai Wang, National Chiayi University Graduate Institute of Elementary and Secondary Education, Taiwan
15.35 – 15.40 Discussion, Q&A
15.40 – 16.00 Coffee Break and Farewell Drink

 


DCConference Location and Venue

Budapest, the capital of Hungary, is an economic, financial and cultural centre with two million inhabitants. The city which is beautifully situated on both sides of the Danube river has a history dating back over 2000 years. There are ruins from the times of the Roman Empire as well as from the Middle Ages. Its main characteristics reflect the atmosphere of the end of the 19th century when the millennium of the Hungarian State was celebrated. It boasts a number of museums (picture gallery of the museums), theatres, concert halls, a lot of restaurants and other amenities. Several baths and thermal waters of various medicinal springs are also at the disposal of visitors. In recent years the UNESCO put several parts of the city on the World Heritage list. If you would like more information about Budapest, you may wish to visit some of the links below:

Conference locationwww.budapest.hu 
www.tourguide.hu/info.htm

 

Conference Venue

The location of the Conference is the Saloon of the Eötvös Loránd University

Address:1088 Budapest
Múzeum krt. 4/A
www.btk.elte.hu

 

 


DCImportant dates and deadlines

 

Submission of abstracts 15 February
Notification of acceptance 25 February
Early registration 28 February
Suggested hotel booking till 28 February

 

 


DCContacts

 

Scientific Committee

BERÁCS, József (president, European Marketing Academy – professor, Corvinus University of Budapest)

DESSEWFFY, Tibor (reader, Eötvös Loránd University, Institute of Sociology)

GIBBS, Paul (chair, Academy of Marketing Special Interest Group on the Marketing of Higher Education)

KOVÁCS, Mónika (vice-dean, Eötvös Loránd University, Institute of Psychology)

MARINGE, Félix (lecturer, University of Southampton)

SZÉKELY, Mózes (director, Eötvös Loránd University, Center for Scientific, Innovation and Grant Affairs)

VRONTIS, Demetris (associate professor, Intercollege, Cyprus)

 

Contact: marketing.conference@rekthiv.elte.hu

 

Technical Organiser

Diamond Congress Ltd.

H-1027 Budapest, Fo u. 68., Hungary

Phone: +36 1 214-7701, 214-7698, 225-0210

Fax: +36 1 201-2680

E-mail: diamond@diamond-congress.hu

 

 


DCRegistration and Hotel reservation

 

All participants are kindly request to register and book the hotel accommodation in the on-line database.

Registration will be a two-step process and can be arranged in the secured online registration database. For security reasons you have to give an e-mail address and password first.

REGISTRATION

Registration Category Payment received
Before 28 February After 28 February
Registration fee for participants 360 EUR 410 EUR

Registration fees include 20% VAT.

Delegate registration fee includes:

  • Participation in scientific sessions
  • Conference bag
  • Welcome cocktail
  • Coffee breaks
  • Lunches
  • Banquet  

ACCOMMODATION

Accommodation has been reserved for the conference participants at Budapest as near as possible to the conference venue, as listed below. Special demands (e.g. apartments or triple, etc.) will also be met as far as possible. In order to reserve accommodation, please use the secured online registration database. It should be emphasized that the organisers cannot be held responsible for accommodation that has been reserved and not used that is why reservation deposit is necessary. Breakfast and all local taxes are included in the price.

The reservation system will not offer dates prior to 4 April and after 6 August. If you need to come earlier or depart later, please consult the organisers beforehand by e-mail, addressed to ildikokruppa@diamond-congress.hu

 

Conference Secretariat will not accept any responsibility regarding the prices or availability of hotel rooms, if the reservation is made after the deadline (28 February, 2007) or directly through the hotel. 

 

Mercure Budapest Korona****

Mercure  

Four-star superior hotel located in the capital's downtown district offering the best features for business and recreation. Easy access from all points of the city and from the airport.

433 rooms.  Radio, color TV, pay TV, direct-dial telephone, minibar. Non-smokers rooms, air-conditioning, rooms for handicapped, sound-proof windows, electronic key-card system, hairdryer in all rooms.

 

Single room:  96 EUR

Double room: 112 EUR

 

Danubius Hotel Astoria ****

Astoria  

The 4-star Danubius Hotel Astoria in the heart of Budapest, built on the site of the medieval town walls, is one of the most charming old-style hotels of Hungary's capital. As the slogan of the hotel goes, Astoria offers "Tradition and style..." with its last turn-of-the-century atmosphere.

 

Standard single room: 94 EUR

Standard double room: 112 EUR

 

Ibis Budapest Centrum ***

Ibis  

Tree star hotel located on the Pest side of the city, close to downtown of Budapest, shopping and business centers. All public transportation is nearby. Offering easy access to public transport; the Metro station is a few steps away. Most of the important sights are within walking distance and only a few minutes from the bustling pedestrian zone of Vaci Street. Feature 126 air-conditioned and soundproof rooms have own bathroom. They have all the facilities of a modern downtown business and leisure hotel.

 

Single room:  88 EUR

Double room: 96 EUR

 

How to get to the Conference venue from the hotels?

The accommodations are in the following distance (on foot) from the conference venue:

Mercure Budapest Korona **** (1053 Budapest, Kecskeméti utca 14.)
The hotel and the conference venue is 5 minutes walk.

Danubius Hotel Astoria **** (1053 Budapest, Kossuth Lajos utca 19-21)
Hotel is located just opposite to the conference venue. (3 min. walk)

Ibis Budapest Centrum *** (1092 Budapest, Ráday utca 6)
The hotel and the conference venue is 8 minutes walk.

 

 

REGISTRATION DESK

Any enquiries about the meeting may be answered by approaching the staff of the Conference Secretariat. Participants should register and receive their meeting documents, badges and tickets in this area.

 

METHODS OF PAYMENT

The organisers regret that personal cheques and Eurocheques cannot be accepted. Pre-payment can be made either by bank transfer, money order, bank draft, or by major credit cards (American Express, Visa, Eurocard/MasterCard), payable to:

Diamond Congress Ltd. – ECHEM2007
Raiffeisen Bank Rt.
Address: I. Széna tér 1/a
International Bank Account Number HU79120101540017515600200001
SWIFT code: UBRT HUHB

Hotel reservations, which are not accompanied by appropriate payment, will not be honoured. Hotel reservations will be acknowledged in writing. Official receipt for fees paid by the participants will be handed over on site upon registration. Please be informed that the first night deposit is payable to the organisers (Diamond Congress) in advance and the remaining amount to the hotel on spot.

You are kindly requested to cash your traveller’s cheques and Eurocheques if you have any.

CANCELLATION POLICY

Cancallations are accepted only in writing. In case of cancellation of registration and hotel reservation received till 15 March 2007, the refund is 100%. From 15 March 2007 registration fees and hotel deposit is not refundable.

 

 


DCGeneral Information

 

LANGUAGE

Official language of the conference: English

 

TRANSPORTATION

Participants arriving at either terminals (Ferihegy 1, 2A or 2B) of Budapest International Airport are advised to use the Airport Minibus shuttle service which takes one to any address in Budapest for a fee of 2300 HUF/person (cca 9 EUR). Return ticket costs 3900 HUF. It takes appr. 30-45 min. from the airport to the city. As an alternative, one can use public bus service (line 200) which connects both terminals with the underground (metro) line 3 (blue line). The blue line of the metro has a stop at "Népliget" bus terminal and "Nyugati" railway station. Price approx.: 500 - 700 HUF/person (cc. 2-3 EUR), depends on number of changes. Taxis to or from the city cost approximately 4000–4500 HUF (16–20 EUR) for a one way trip. Car rentals are available at the airport. Public transportation network. Please be informed that the low cost airlines arrive at terminal 1.

 

PASSPORT, VISA, INVITATION LETTERS

All foreign visitors must have a valid passport. The visa policy of Hungary is liberal. For visits shorter than a month, no visa is required for citizens of most European countries, the United States, Japan and Israel. Most European citizens can visit Hungary with their domestic identity card. Agreements of the Republic of Hungary on abolition of visa requirements are available on the internet. Visa is required for visitors from most Asian countries, and most states of NIS. Those who experience any trouble in getting visa to Hungary should not hesitate to contact the conference secretariat immediately. Please note that Hungary is a member state of the EU from the 1 May, 2004. It should be noticed, however, that Schengen visa is not valid in Hungary yet. Please make sure to check any changes in your visa regulation at the consulate. The list of Hungarian missions can be found on the Internet on the web site of the Ministry of Foreign Affairs. If you need an invitation letter to obtain visa, please contact the conference secretariat. This, however, cannot be considered as a commitment on behalf of the organisers to provide any financial support.

 

FOREIGN EXCHANGE, BANKING FACILITIES

The Hungarian currency is the Hungarian Forint (HUF). Currency exchange booths are available at the airport terminals, railway stations, travel agencies, banks and various places in the city. Traveller’s cheques and convertible currency may be exchanged at these facilities. Major credit cards are usually accepted in most hotels, restaurants and certain shops in the city. Obtaining cash against ATM or credit cards is very easy from the ATM cash machines that can be found at almost each bank office, hotel or on the street. Click here to see the actual exchange rates.

 

CLIMATE AND WEATHER

The climate of Budapest is continental. In April usually a bit cold weather is expected with a max. temperature of 15-20 °C. For current weather forecast please visit www.met.hu/

 

SHOPPING

Shops in Budapest usually open at 10:00 and close at 18:00 (Monday–Friday), on Saturday they open at 10:00 and close at 13:00. A lot of huge stores were built in the last few years. They open at 10.00 and close at 20:00.

 

INSURANCE

Participants are strongly advised to make their own insurance arrangements. The organisers cannot accept any liability for personal injuries sustained, or for loss or damage to property belonging to participants, either during or as a result of the meeting.